February 1, 2002, Newsletter Issue #39: Show & Tell

Tip of the Week

Ensure that your customers understand how your products or services work. Explain what to look for when using them. Provide clear expectations as to the benefits from buying your products, your services, your company, and you. When your customer tells you, "You should be a teacher", then you know you have done your job in explaining your products and/or services.

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