March 1, 2002, Newsletter Issue #43: Prospecting

Tip of the Week

Finding the right prospects for your products and services should be a fairly easy process: First, define what a `perfect prospect` looks like. What type of problems do they have? Where do they most likely work and live? What problems do they have that you can solve? How often would they purchase what you sell?

The KEY: Decide who will benefit from what you sell.

Once you visualize the perfect prospect, make a list of those who fit your picture and what you can do to make their lives, and companies, better. Then - contact them, let them share their situation, and you share the solutions.

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To see another tip on Prospecting see `The ABC`s of Prospecting` by clicking on the following link:

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