March 22, 2002, Newsletter Issue #46: E-mail or Voice-Mail

Tip of the Week

Whether you call a prospect on the phone or send them an e-mail, the determining factor of success in getting a reply will be to create interest immediately. Grab their attention by offering information that your prospect may not already know, or something to provoke thoughts regarding an issue of interest to them. Once a prospect feels that developing a business relationship with you will benefit them, they typically will explore the possibilities.

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