The most important thing you can share with a new prospect about your product or service is what it can do for them. Remember, every business wants to make a profit, so show them how your product can improve their bottom line. Every person wants to look better, so explain how your product will do just that. Every manager wants to save time, so explain how your product will help them to be better organized. Every company wants to reach more prospects, so show them how many new prospects they will reach with your service. You get the message :-) (This Selling Tip is brought to you by Sandee Lively, Selling Guru for Lifetips.com.)

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