June 14, 2002, Newsletter Issue #58: Listen...in order to sell

Tip of the Week

When you make a sales call, learn to let the customer have some input. Sometimes sales people will get so involved in their presentation and telling the prospect all the great and wonderful things about their products that they will miss buying signals. Learn to sense when a customer has heard enough, and let them do some of the talking. Once a customer begins giving you buying signals...be ready to close...even if you haven`t told them everything you know about your product. Let them `buy`.

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