March 7, 2003, Newsletter Issue #100: Make it `easy` for your customer to buy!

Tip of the Week

To make it easy for your customer to buy, there`s an area that is critical! Paperwork... When you`ve gone through the complete selling process and are ready to close the sale, what takes the most time and can also be the most important part of the sale? Paperwork...

Make it easy for a customer to buy from you by having as much of the paperwork completed as possible. This allows you to quickly `close the sale` and let them quickly `sign on the dotted line`. By completing paperwork before you close, you`re also motivated to close, you`re assuming the sale (which gives you confidence), and you don`t lose valuable time which could allow the customer to change their mind. It also means that you make less `detail` mistakes. So, assume that sale and have the paperwork ready to sign...then `close` the sale!

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