When making a customer-focused presentation, there are certain factors you need to be aware of. Some include:

SUMMARIZE - Rephrase the customer`s needs
PRIORITIZE - Know where to focus to solve customer`s problems.
BENEFITS - Be sure benefits of your product serves customer`s needs.
APPLICATION - Recommendation must have supporting solution
HOW DOES THAT SOUND? - It all comes down to getting customer approval and buy-in.

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