January 19, 2007, Newsletter Issue #184: YOUR Product/Service

Tip of the Week

Recently, I heard the top salesperson of an organiation make the statement, "I canīt endorse this product any longer." A visiting consultant replied, "Then itīs time for you to go find a product or service you can endorse." Within one week, the Number 1 sales person for that organization left the company. Was that the right choice? Yes. When you donīt believe in your product or service, youīre being dishonest with your prospects and customers when you present the benefits and value of what you sell to them. Talk about internal termoil!! If you donīt believe in your product or service, and donīt have faith that it will accomplish what you say it will - then "itīs time for you to go."

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