October 19, 2007, Newsletter Issue #222: Cost of a sales call
Tip of the Week
On average, it costs $113.25 to send a representative on a sales call, according to a recent (2001)Sales & Marketing Magazine survey.
In 1988, the Wall Street Journal published an article that stated the cost of a sales call was $229.70, based upon data from the Laboratory of Advertising Performance, a division of McGraw-Hill Research.
So, as you can see, while technology may be reducing the cost of a sales call, travel to distant markets will increase the amount. Regardless, you can see that for every sales call you make, the cost is substantial. Spend your time wisely, and qualify your prospects thoroughly.
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