The best way to explain your product or service´s features and benefits is to assume the role of a teacher. Explain how things work, what the benefits will be when they do work, how to get additional help if needed, and why this is the best possible solution for the prospect/customer´s need. Put yourself in your customer´s shoes. They do not know as much as you do about your ´stuff´. Show them. Tell them. Be sure they understand by letting them show you and tell you back. This confirms they understand, and also solidifies the sales.

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