To benefit from the sales that you lose, try to get some information as to why the prospect did not buy from you. Some of the questions you might ask:
1. Who did they buy from and why?
2. What could you have done differently to get their business?
3. When will they be making the next buying decision for your products or services?
4. Ask them to help you by offering any suggestions that you can do to make the difference in the future with them or any other customers...

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