Finding information on your prospect is the most fun part of your sales process. You can learn so much about business, industry, products, services, etc. by doing research on your prospects. Go online to the business sites, read the newspapers, look at their ads in the yellow pages, peruse industry magazines. They´re all trying to get their word (advertising & marketing) out to us - learn what you can about them and their products from any means possible before making the sales call.

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