December 18, 2009, Newsletter Issue #292: Marketing language books

Tip of the Week

Selling language learning books has the same strategy as selling any other book. Target your audience. If your book is acceptable at school systems, it is worth a try to get your book carried by a national educational book distributor. It might mean giving up a little on the profit margin but the good distributor can move a lot of books. Build a website that sells the book. Don't be afraid to write or contact private schools who might provide the class. Offer a free book to someone who might be influencial in the school, especially a teacher. The media loves authors and a little publicity by any newspaper or magazine is always welcome. Amazon and Barnes and Noble distribution can be obtainable if you send them a book for review and know the rules of their operation.

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