January 15, 2010, Newsletter Issue #296: Getting the whole company to sell

Tip of the Week

Selling is not just for salespeople. It belongs to every employee in a company. Selling is simply a fullfillment of a customer's needs, wants or desires and that is exactly what an entire company team does each time someone buys a product or service. Since customers are the livelihood of all businesses, it is important for every employee to know the art of customer service. It doesn't matter if it is the receptionist or the person who distributes the mail, team trained companies that understand the value and courtesy of customer relationships, produce better products and service.

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