May 7, 2010, Newsletter Issue #311: What do I do if a customer says they are not interested?

Tip of the Week

One of the most common objections you will hear in sales is “No, I'm not interested.” Studies show a prospect says "no" on an average of five times before they actually buy. An objection of "no" is actually nothing more than a request for additional information. A person will buy when they have been convinced that they need the product or it is a fair price.
When you hear this objection, which you will hear more often than not, the best response is: “Why? Can you tell me what about our product or service is not interesting to you?” Keep the customer engaged so that you can learn if the “No” is actually “NO”.
You can't please everyone, so don't try. Instead, target your products or services to those customers most likely to buy what you offer.

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