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Every unsatisfied customer needs to be heard. Remember the rule of thumb: One good customer can generate 20 more but every bad customer could possibly effect 70 more buyers. Most unhappy customers can be the best customer when they can vent their frustration out and someone takes time to listen or even tries to help solve the problem in the future. Every company has some negative publicity. The key is to turn that negative into a postive.
|Sheri Ann Richerson|