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A cold calling deal in today's marketplace is getting to be known as a dead deal. Time is money in a competitive market place. Most people find cold callers instrusive, disrespectful and a bother. You, as a sales person have no power when you are not invited. Chances of randomly finding a buyer who needs what you have can be slim in comparison. By cold calling, you give power to a potential client to find an excuse why they can't meet with you. In a face to face sales call that has been prearranged, the salesperson and the client have an understanding from the beginning that each has something to say.