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If you have taken the time and effort to get a new customer, then you have provided a service, or product, that has been beneficial to them. They now believe in you, your company, and the products and services that you provide. What they don't know are the additional things YOU can do for them beyond what you've already done. The key to increasing the revenue they spend with you is to consistently maintain contact with them to evaluate their current needs and problems. Customer needs change continuously. Be the one to help them grow, perform better; build 'their' business, etc., by continuing to provide the 'perfect solution' to their needs. Sometimes you will need to be the one to uncover a new need, by suggesting upgrades, new ideas, and consistent service. Make 'every' customer - your 'best' customer.