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Think of the word "sales" and you assume someone is selling some-THING ... like widgets, cars, houses, clothes, hamburgers, books, etc. When we think about what we `sell` and compare that to what we `buy`, we have a different view! What people buy are solutions. We buy a car so we can go places, clothes to make us look snazzy, widgets to play with, books to learn, etc. We buy is a `solution` to a need, desire, problem, etc. Keep this in mind when you make a sales call to sell your product or service. Put yourself in the buyer`s shoes. Sell `solutions` - not `things`.