Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about CLOSING and other Selling topics.
So, what is the "Ben Franklin" close? Well, if you`re in sales you`ve probably at least heard of that one, and you probably have even read and studied about it ... but what is it? Some sales people tend to think that a specific close strategy will work for every sale. That just isn`t the case in sales today. To close a sale, you must first go through a selling process (preparation, gathering information about your prospect, presenting information about your company and product/service, etc.). Closing the sale is very simple: When you`ve gone through the selling process, you simply "Ask them to buy". Put yourself in your prospect`s shoes and ask them to buy in a way that you`d want to be asked.
|Jennifer Mathes, Ph.D.|