Closing the sale

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What do I do to close a sale?

Closing the sale

So, what is the "Ben Franklin" close? Well, if you`re in sales you`ve probably at least heard of that one, and you probably have even read and studied about it ... but what is it? Some sales people tend to think that a specific close strategy will work for every sale. That just isn`t the case in sales today. To close a sale, you must first go through a selling process (preparation, gathering information about your prospect, presenting information about your company and product/service, etc.). Closing the sale is very simple: When you`ve gone through the selling process, you simply "Ask them to buy". Put yourself in your prospect`s shoes and ask them to buy in a way that you`d want to be asked.

   

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Jennifer Mathes, Ph.D.