January 18, 2002, Newsletter Issue #37: Diversity in Sales

Tip of the Week

Every consumer is a diverse individual who purchases goods and services to meet their needs. We sell to a diverse marketplace.

To sell and work as a professional in a diverse world, and diverse marketplace, remember that every individual you encounter is an individual to be respected. Value the opportunity to work together in productive ways and learn from each other. Learn to tailor your approach to your prospects and customers with the objective of discovering and solving their particular ‘diverse’ situation.

Being able to sell in a diverse marketplace will open more doors and opportunities for you and your company.

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