Sales professionals are always looking for their next `best` prospect. Regardless of what you are selling, you can find prospects `everywhere`; however, the best places to start would be in trade magazines, newspapers, even your local telephone directories. As an example, let`s say you sell advertising. The best prospects are those that `advertise` in media that are similar to your own. Perusing these competitive media will give you new ideas and new prospects. Note: You will also learn more about your competition this way.

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