August 18, 2006, Newsletter Issue #164: Believe in your product!

Tip of the Week

Recently, I heard the top salesperson of an organiation make the statement, "I can`t endorse this product any longer." A visiting consultant replied, "Then it`s time for you to go find a product or service you can endorse." Within one week, the Number 1 sales person for that organization left the company. Was that the right choice? Yes. When you don`t believe in your product or service, you`re being dishonest with your prospects and customers when you present the benefits and value of what you sell to them. Talk about internal termoil!! If you don`t believe in your product or service, and don`t have faith that it will accomplish what you say it will - then "it`s time for you to go."

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