A slumping economy occurs when people stop buying and selling. At this time, more than ever, you need to present the benefits and values of your products and services. Think about it - when the economy is slow, prospects have many needs, problems, and goals that they need solutions for. They may need to reduce expenses in a specific area. How can you help them reduce expenses? They may need to grow sales. Can your product or service help them accomplish that? Back to basics: provide the solution that meets a need.

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