When you pick up the telephone to call a prospect, it`s better to have a list of the most important points that you want to share with your prospect than to have a script. This allows you to say things in your own words, in your own style, and still get the message across. Sometimes it helps to select the words you want to use before picking up the telephone; however, using a canned script will turn off a potential prospect immediately...as they can tell you`re `reading` it. Even prospects want to `feel` that THEY are SPECIAL.

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