Many sales trainers specialize in only one phase of a successful sales training program. Examples would be those who specialize in areas such as: Closing. Asking questions. Negotiation. Relationship building. How to use the telephone to get to the right person. Making presentations.

Each of these areas can benefit you once you know the selling process as a whole. Without understanding the complete sales process, each of the topics is just one piece of the pie. Once you understand the complete process, each of the topics will enrich specific areas of your sales expertise.

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