March 7, 2008, Newsletter Issue #242: Cold Calls

Tip of the Week

From the beginning of selling times, we´ve all been told to go get some new prospects. Cold Calls...yuk!!
Who likes them? Your boss. Who hates them? YOU and YOUR PROSPECTS. People don´t like to be sold, but they love to buy. The key to making NEW CALLS (vs. Cold Calls) is to approach a prospect as a friend might approach them. Create interest in YOU, Your Company, and your Product or service. Get to know your prospects as ´people´ and they will buy from YOU.

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