I don´t like the word ´failure´. My interpretation of sales does not include failure. My belief is that you never fail - you learn from your experiences. While some see a lost sale as failure, I see it as a way to learn something - what did I do or not do that made the difference there? The only place where it matters if you make a mistake is in school. In the real world, if you have never ´failed´ you have never tried.

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