August 29, 2008, Newsletter Issue #267: The Corporate Troops

Tip of the Week

When you can take a senior executive from your company with you on a sales call it gives the customer a greater sense of credibility if he´s never heard of you. HOWEVER...don´t ever over-whelm a prospect by taking the whole corporate troops. It isn´t polite to take more than one person with you to a meeting without first asking permission from your client. Never take anyone who doesn´t have a specific need and purpose to be there.

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