February 19, 2010, Newsletter Issue #300: Deep Selling

Tip of the Week

Deep selling is simply an in depth understanding of who makes the decisions in purchasing a product. Once you determine the who, its good to know what the company is buying, from which company and why are they purchasing from that company. Is it price, service, availability or just a good relationship with that sales person. Having all the answers to the buying process helps you in getting the customer on your side.

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