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Are cold calls a thing of the past?

Cold Calls

From the beginning of selling times, we've all been told to go get some new prospects. Cold Calls...yuk!!
Who likes them? Your boss. Who hates them? YOU and YOUR PROSPECTS. People don't like to be sold, but they love to buy. The key to making NEW CALLS (vs. Cold Calls) is to approach a prospect as a friend might approach them. Create interest in YOU, Your Company, and your Product or service. Get to know your prospects as 'people' and they will buy from YOU.

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