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Price is normally a question and not a real reason to buy or not to buy. Price should never be an issue. We buy for convenince, for service, for something we think we need to have, to satisfy a whim or because we liked what a sales person had to say about the product. When a customer is "just looking" it is up to the sales person to create urgency in buying. Should they buy now since the price might go up, will there be a decrease in supply, or is this just a convenient time to time the product. We, as buyers in general, buy things we don't always need. We impulse buy, we buy because someone makes us think we need to have it now.