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Selling techniques remain the same over the years. Selling is not just about going out in the world hawking a product, it includes sales techniques and the psychology of winning. Selling classics by Brian Tracy, Tom Hopkins and Michael St. Lawrence are highly recommended. However "The Book of 5 Rings" and "The Greatest Salesman in the World" which both are often mandatory reading in corporations, are about the psychology of winning which is necessary if you want to be a top salesperson. Selling is not just about dancing on the desk, its about understanding why people buy.
Guru Spotlight |
Jerry Mayo |