Questions to purchasing agents

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What kinds of questions do I ask the company purchasing agent about, so I can tie them back to my features and benefits?

Questions to purchasing agents

The good start to ask a purchasing agent is "who are they buying from now". Knowing your competitors is important to comparing what you have to another company's products. Ask the buyer what they like about the other product, how the service of the other company is and are they happy with the availability of the product. When you figure out what your product might have as a feature or benefit over the competitor, play up on that point. Asking for what it will take to get the sale is highly recommended.



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Mary White