Creating your business
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Creating your business
Starting a pet obedience business is not much different than any other business. Targeting your customers is the number one step. Obviously young dogs are your prime audience. The first step is to introduce yourself with a flyer and business card to pet shops, dog breeders and dog groomers. Another marketing idea for a new business is to place a flyer on a grocery store bulletin board, especially if you can offer any introductory price. Small classified newspapers offer good rates to advertise in your area. Customer referrals are a gold mine. Don't be shy about asking for other names when your training class is complete. Keep in touch with your customers after your class. Do some followup on how the pet is doing. It gives you the opportunity to find additional business and keep your name in the market. Also monitor what your customers think of your service.
Testimonials come in handy. Remember every good customer can generate you 20 more. Never forget a dog's name, we all love our pets!
| Guru Spotlight |
| Sheri Ann Richerson |
