Dress for Success

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about APPROACH and other Selling topics.

What are the best colors to wear on a sales call?

Dress for Success

Studies conducted over many years still indicate the same conclusion. The best (power) colors to wear in business meetings are navy blue suit, white shirt/blouse, red accessories, and 'black' shoes!

I decided to do the color test myself, so I recently headed out in a navy blue suit, white shirt, a red scarf, and black shoes.

The result: I was shown to the President's office when I went by the bank - where I met him for the first time (I have banked there for 15 years!) We had coffee and a nice visit.

At the car dealer while I waited on a minor repair, a young lady sat down in the waiting area with me. Looking up from my reading material I said 'hello'. Her reply was, "You look like someone important." I was stunned!!! I told her that we are all important, and thanked her for the compliment.

So, if that's the way a bank president and a senior high school student interpreted my ‘colors'… I think I will wear red, white, and blue (and black shoes) on MY next sales call!!!



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Selling Tip Site? Request a Tip Now!

Guru Spotlight
Tammi Reynolds