Assume The Sale

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What does ´visualization´ have to do with sales?

Assume The Sale

Assume the sale.

When you walk into a prospect's office, you have the ability to ‘visualize' the outcome of the meeting. If you have done your planning and preparation well, then you already believe that your product or service will solve a problem, answer a need, or provide some benefit to your prospect. What many fail to do is to ‘visualize' the outcome of the meeting. If you can ‘visualize' the meeting running smoothly, each step falling into place, etc., then you will be more likely to have a productive communication with your prospect. In sales, we call that "Assuming the Sale".

By planning each step of your sales call, you will be prepared to take the sales call through completion. Focus on making the sale. Picture yourself walking out that customer's door with a total ‘win-win' situation in hand. When you are prepared, you Assume The Sale, because you ‘know' that this is a worthwhile prospect and your service and/or product will provide some benefit to the buyer. If you can begin a sales call by ‘assuming the sale', and can visualize the outcome, you have prepared and planned properly. If you can not walk in with a vision of the sale actually happening, then maybe there's more preparation, planning, or vision needed.

   

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