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Diversity is an important business issue. Our prospects and customers come from different backgrounds, are various ages, have different religious beliefs, choose different lifestyles, are different genders, cultures and languages. Our prospects and customers have different styles, tastes, backgrounds, educational levels, abilities, looks, personalities, likes and dislikes, and have different needs and problems. Value the differences and similarities in your prospects, be able to work with diverse people, and you can diversify your customer base.