Know Thy Competition

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about CLOSING and other Selling topics.

How much do I need to know about my competitors?

Know Thy Competition

We all have competitors. When you call on a prospect, you will likely encounter a situation where the prospect knows your competitors. In order to sell all the reasons why YOUR product or service is best for the prospect...you need to know as much as possible about your competitors. This allows you to point out the strengths and weaknesses of comparing organizations and products. Be able to explain 'why' your product is better than the rest - to solve a specific need of your client.

   

Comments

9/4/2007 2:05:24 AM
SHADRACK said:

GOOD AND GOOD I NEED MORE




Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Selling Tip Site? Request a Tip Now!


Guru Spotlight
Lynne Christen