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Sales professionals are always looking for their next 'best' prospect. Regardless of what you are selling, you can find prospects 'everywhere'; however, the best places to start would be in trade magazines, newspapers, even your local telephone directories. As an example, let's say you sell advertising. The best prospects are those that 'advertise' in media that are similar to your own. Perusing these competitive media will give you new ideas and new prospects. Note: You will also learn more about your competition this way.
Guru Spotlight |
Susan Sayour |