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Do sales professionals today use the same sales techniques as they did decades ago? Not really! Just as hairstyles, music, automobiles, clothing, and other `things`change, so does business and the skills used to be successful. Business, in general, has changed HUGELY over the last 35 years (computers, fax, cell phones, Internet, and more ways than I can list here) and so have sales professionals. It`s the `good ole boy` mentality that gave the sales profession little credibility (the traveling salesman). Today, being a sales professional is a position to be as proud of as being a doctor or a lawyer. If you walk in a door as one of the `good ole boys` and expect a sale, well "Good Luck". To be effective in selling today`s business people, move forward - not backward! Update your skills, your company, your tools, and your mind!
|Jennifer Mathes, Ph.D.|