Competitors are always targeting YOUR ´BEST´ CUSTOMERS. They will consistently try to lure your customers to their side, by offering new ideas, new services, new products, and new personalities. If your customers see that they can expect the same from you ´consistently´, they will become your most loyal business. Always strive to offer more to your customers than they expect...after you make the sale. Just as you prospect...so do your competitors.

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