Cold Calls

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In your section about cold calls, you state "The key to making NEW CALLS (vs. Cold Calls) is to approach a prospect as a friend might approach them. Create interest in YOU, Your Company, and your Product or service. Get to know your prospects as ´people´ and they will buy from YOU." This seems like

Cold Calls

The rules of selling. Sell yourself, sell your company, sell your product last. Selling often begins on a person to person basis, connecting with the human or what sales training teaches us, the emotional side of our potential customer. Selling is a dance or a marriage, you find a partner, you get to know them, you begin the waltz. It helps build a future relationship when you bond as people first, then as a customers second.



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Patricia Walters-Fischer