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The rules of selling. Sell yourself, sell your company, sell your product last. Selling often begins on a person to person basis, connecting with the human or what sales training teaches us, the emotional side of our potential customer. Selling is a dance or a marriage, you find a partner, you get to know them, you begin the waltz. It helps build a future relationship when you bond as people first, then as a customers second.
|Jennifer Mathes, Ph.D.|