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How do I explain who my company is when no one has ever heard of us?

I've never heard of your company!

Begin your presentation by showing some visuals of your company. Include things such as when you were founded, where your corporate headquarters are located, what you've discovered about the local market you're in and selling to, why you are so proud to be representing your company and it's products and services. If you have some well-known clients, list a few on a page and show your prospect. He will feel more comfortable knowing that you are credible and so is your company. Usually a brief overview of a corporate brochure or website will do.

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